Erected in 2002 by the Brodsky Organization, this 23-story rental apartment building has a red-brick base beneath a beige-brick tower. It occupies the northeast corner at Ninth Avenue and 42nd Street, incorporating four 19th-century row houses on Ninth Avenue. The building has a 10-story wing, and the west facade of the tower is a "gently curved metal and glass curtain wall, accentuated by a deep red color on window mullions and floor slab covers," as described by the designer. The entrance has a marquee suspended on cables from the fourth floor.

360 West features a concierge, 24-hour attended lobby, on-site super, fitness center, garage, bicycle room, valet service, private garden, and an ATM, and it is pet friendly.

The building is extremely convenient to Times Square and the Theater District and the many restaurants of Ninth Avenue as well as the nearby bus terminal. There is excellent public transportation. Just a block away from a cross-town street with access to all kinds of transportation, 360 West is close to Times Square Post Office, Theatre Three, Mint, Primary Stage, Blue Angel and all Hirschfeld theatres.