If you build it, they will come. New York, by Frank Gehry, has proved that an exceptional building will be successful regardless of its location. Developers have recognized the success of Gehry’s building, which is now an iconic part of Manhattan’s skyline, and are looking into not only
the Civic Center micro-neighborhood but other underrated neighborhoods for new apartment buildings. Location and status have traditionally been the defining features of Manhattan real estate, but Frank Gehry’s 76-story residential building at 8 Spruce Street presents a challenge to the convention that you have to rent an
apartment in a trendy neighborhood.