In terms of excitement-per-square-foot, few Manhattan neighborhoods can keep pace with the Theater District, which extends from 40th Street to 54th Street, and from east of Sixth Avenue to west of Eighth Avenue, including Times Square. As you might've guessed already, the Theater District is the beating heart of Broadway and New York theater, as well as the sprawling mega-retail area of Times Square, the old-school restaurants and bars of Restaurant Row and, yes, some lovely luxury rental apartments.
Most of the many recent architectural projects in the greater Times Square area have been given over to office space or hotels, but new residential buildings stand shoulder-to-shoulder with older buildings converted from office to residential space. While not always the quietest place to call home, when you live in the Theater District you're living in one of the most quintessential, famed, and beloved areas of all of NYC.