Luxe Loft Living, NoHo Style


Living room at 37 Great Jones

The Morris Adjmi-designed 11 Great Jones Street is an architectural homage to the historic cast-iron buildings of NoHo, and a welcome addition to the neighborhood’s luxury rental market.

A Morris Adjmi-designed luxury rental building has opened at 11 Great Jones Street, and its striking glass and red brick facade pays homage to the historic cast-iron architecture of NoHo. The high-end, loft-style building houses eight residences on six floors, with prices ranging from a two-bedroom for $11,750 per month to a three-bedroom penthouse for $21,000 per month. This architecturally stunning newcomer to the corner of Great Jones and Lafayette Street joins in the ranks among the luxe rental buildings in NoHo.


37 Great Jones: Just east of Morris Adjmi’s new NoHo lofts is 37 Great Jones, a landmarked brick building almost a century old and brimming with historic architectural details.

The building is home to three apartments and one unique penthouse, each with an open, spacious floor plan. State of the art kitchens  come equipped with custom cabinetry, top-of-the-line Grohe and Jenn-Air appliances, Caesarstone countertops, dishwashers, and temperature controlled wine storage.

Living rooms offer high ceilings and LED dimmable recessed lighting. The master bedrooms have en-suite baths with Italian tiled showers and separate soaking tubs.

The amenities package at 37 Great Jones Street includes 24 hour surveillance and virtual doorman, keyed-elevator entry, and on-site laundry. Pets and pied-a-terres are welcome.  

Request pricing and more information about 37 Great Jones Street here.


40 Bond Street: Located on the charming and cobblestoned Bond Street, 40 Bond Street is this instantly recognizable and eclectically artistic rental building designed by famed starchitect Herzog & de Meuron. The 11-story, Ian Schrager developed building is home to 26 luxury residences featuring 11-foot ceilings, oversized windows, Austrian wood flooring and paneling, fireplaces, airy terraces, and washer/dryers. Integrated postmodern kitchens feature sleek white cabinetry and stainless steel Miele appliances. Spa-inspired baths offer oversized mirrors, double vanities, and lavish soaking tubs.

Amenities at 40 Bond Street include a hotel service concierge, valet, landscaped gardens, fitness center, and on site storage.

3-bedrooms at 40 Bond Street begin at $23,000 per month.


640 Broadway: Designed at the turn of the 20th century by DeLemos & Cordes–the architects behind Herald Square–the brick and vaulted windowed luxury residential building offers 21 apartments, penthouses, and lofts, nine of them rental units. Each residence features 12 foot vaulted ceilings, solid red oak flooring, floor-to-ceiling windows, and ample closet space. Fully equipped kitchens feature custom wooden cabinetry and Bosch, Viking, and Liebherr appliances, dishwashers included. Master baths offer lavish marble finishes, granite-topped vanities, glass-enclosed rain showers, and deep soaking tubs.

640 Broadway offers an amenities package featuring doorman and video security, 2-hour concierge, valet and parking, laundry service, and bike storage.

3-bedrooms at 640 Broadway begin $21,950 per month.