Given the jaw-dropping price tags involved, this fact is pretty academic for most New Yorkers, but you may be interested to know that it is common practice for ultra-luxury hotels to set aside a few floors as ultra-luxury condos. It's not exactly clear who is laying down the money necessary for the luxury condos at The Mark or The Residences at The Mandarin Oriental, but neither is it difficult to see what's appealing about an apartment within a luxury hotel -- from the full-service experience to the high-end amenities, anyone who has ever stayed in a fancy hotel is surely familiar with the wish to stay forever. More rare than that, though, and notably more welcome for those New Yorkers who can't cut an $18 million check for a three-bedroom spot at The Mandarin Oriental -- so, basically everyone but A-Rod -- is a luxury hotel setting aside floors for luxury rentals. The just-opened Eventi Hotel at 835 Sixth Avenue, between 28th and 29th Street, is doing just that. The rental apartments at the Eventi will be known as The Beatrice, and are located on the top 24 floors of the hotel. While The Beatrice is still three weeks shy of its leasing date, early chatter on this new Chelsea luxury rental project suggest that The Beatrice will be one of the elite Chelsea luxury rental listings on the market.
The rental apartments at the Eventi were initially planned as condominiums, but Eventi's corporate parent opted to turn them into rentals back in July of 2009. With the market for NYC rental apartments now humming along at a pre-recession clip, the decision looks smarter than ever. If the apartments for rent at The Beatrice deliver on the promise of the preview provided by The Real Deal's Candace Taylor, these could be among the most intriguing new luxury rentals in Chelsea. "The Beatrice includes studios and one- and two-bedroom apartments, and several penthouse units with private outdoor space," Taylor writes. "The residential tower, which has a separate entrance from the hotel, comes with 'a wonderful amenity space' and a roof deck, [the leasing agent] said. Leasing is expected to start within the next three weeks."
We'll be keeping an eye on The Beatrice, and should be adding it to our Chelsea apartment rental listings sometime in the next few weeks. Expect to hear more about it in the Luxury Rentals Manhattan blog as more information emerges.
