Meet The Townsend, The Newest Luxury Rental Building In Hudson Yards

No, we're still not going to call the rising residential neighborhood in West Chelsea and West Clinton -- Hudson Yards, to some -- by the name real estate types have tried to hang on it. But just because we're not going to call "The Linc" The Linc doesn't mean that we won't call it one of Manhattan's fastest-growing markets for luxury rental apartments. While it's unclear whether we should classify the apartments for rent in greater Hudson Yards as Chelsea rental listings, Garment District apartment rentals or Clinton rental listings, the fact remains that the bumper crop of new construction luxury rental buildings in the neighborhood, highlighted by superstar LEED-certified rental Emerald Green, have helped turn this formerly desolate stretch of Midtown West into one of the more interesting places to rent an apartment in Manhattan. With news that the second phase of The High Line will reach Hudson Yards' southernmost regions and that an expanded 7 train could make it increasingly accessible to the rest of the city, the future seems bright for Hudson Yards. In that sense, then, perhaps the announcement of an impressive new luxury rental apartment building in Hudson Yards shouldn't be too surprising. Still, by any standard, the just-finished Townsend -- a 569-unit luxury rental building at 350 West 37th Street -- is a pretty cool development, and another sign of how hot Hudson Yards has become.

In The Real Deal, Steve Cutler delivers the down low on the newest luxury rental building in Hudson Yards. "The building contains mostly one- and two-bedroom apartments, and some on floors four and 12 have balconies. The building also has a rooftop terrace. The units have floor-to-ceiling glass windows, solid natural oak plank flooring, open kitchens with hardwood cabinetry, and stone countertops," Cutler writes. "While Townsend technically lies within the Hudson Yards district, which was rezoned for residential development in 2005, it is located right near the eastern border of Eighth Avenue, close to the subway. In some ways, it is actually more Garment Center than Hudson Yards."

Add it all up, and it sounds like Hudson Yards has another potential blockbuster luxury rental apartment building on its hands -- and like the red-hot Emerald Green may have some competition. We'll have plenty more on this in days to come, most likely.