No, we're still not going to call the rising residential neighborhood in West Chelsea and West Clinton -- Hudson Yards, to some -- by the name real estate types have tried to hang on it. But just because we're not going to call "The Linc" The Linc doesn't mean that we won't call it one of Manhattan's fastest-growing markets for luxury rental apartments. While it's unclear whether we should classify the apartments for rent in greater Hudson Yards as Chelsea rental listings, Garment District apartment rentals or Clinton rental listings, the fact remains that the bumper crop of new construction luxury rental buildings in the neighborhood, highlighted by superstar LEED-certified rental Emerald Green, have helped turn this formerly desolate stretch of Midtown West into one of the more interesting places to rent an apartment in Manhattan. With news that the second phase of The High Line will reach Hudson Yards' southernmost regions and that an expanded 7 train could make it increasingly accessible to the rest of the city, the future seems bright for Hudson Yards. In that sense, then, perhaps the announcement of an impressive new luxury rental apartment building in Hudson Yards shouldn't be too surprising. Still, by any standard, the just-finished Townsend -- a 569-unit luxury rental building at 350 West 37th Street -- is a pretty cool development, and another sign of how hot Hudson Yards has become.