Apartment rents in New York City have been falling for the past few months, and if a new report by real estate marketing consultant Nancy Packes is to be believed, the market is being kept affordable thanks to the influx of new renters, who, thanks to their lower incomes, are forcing landlords to keep rents cheap in the city. These new renters, who are mostly young and employed in creative pursuits like art, design and technology, are flooding into the city, and they are emerging as the ones controlling the rent swings in New York City.
