Promising renovations on the Upper West Side have hedge fund managers and Manhattan fashionistas alike suggesting that this prosperous area is now the cool new place for luxury apartment renters to call home. The Upper West Side, which used to hold more unrenovated than renovated pre-war buildings, has seen a refreshing change of pace as high-quality renovations have drawn the attention of renters looking for pre-war places. Thanks to those changes, many renters now consider the area trendy, making real estate brokers and management companies even more eager to rent out those apartments.