Apartment rentals New York with Manhattan Real Estate

Rendering by Foster+Partners via Bauhouse Group

Gamma Real Estate has already filed plans to build a 67-story residential building at 3 Sutton Place, only weeks after purchasing the site for about $98 million.

During the course of this year, New York City has been on a campaign of sorts to champion itself as a place where the country's burgeoning tech industry can both incubate and grow itself. The city has, for the most part, succeeded in this initiative with many tech industry giants like Facebook and Tumblr setting up shop in the city. The city has also promoted the creation of the Cornell University's tech campus on Roosevelt Island, thereby ensuring that New York will now be perceived as a strong rival to the current tech industry oasis of Silicon Valley. So if you work in New York’s tech industry in New York, the city sees you as an incredibly valuable part of the city and is pulling out all stops to make sure you stay on in the city.

New luxury rental buildings built in the past few years have changed the dynamic between buying and renting in Manhattan, perhaps permanently. A trend has emerged among Manhattan elites: a wave of wealthy renters are leasing properties all over the borough. This shift in demand has created a niche market for ultra-luxury apartments that didn’t exist before, at least not nearly to this extent. Moreover, the stigma attached to renting a luxury apartment in Manhattan as a significant downgrade in social status is rapidly disappearing. This Old New York mentality has given way to the new attitude that there is no substantive difference between the two, whether it be in quality of living or in social standing. This shift is directly attributable to the high-quality of new construction in Manhattan, but it extends to all Manhattan real estate as well. The proof is in the listings.

The Manhattan real estate market is a complicated thing, as any regular Luxury Rentals Manhattan visitor -- and anyone who has ever tried to find a rental apartment in Manhattan -- could tell you. But one of the most peculiar features of the ongoing turnaround in the Manhattan rental marketplace is just how much more quickly the market for high-end Manhattan luxury rentals has turned around than has, say, the market for $2500-per-month Manhattan rental apartments. Given that there are more people in New York capable of paying more modest monthly rents than there are those willing or able to cut five-figure checks on the first of each month, the turnaround would seem to be somewhat backwards. But this is Manhattan real estate, and the top-down turnaround has become both harder and harder to ignore and -- per a recent New York Times report -- even more pronounced in the early months of summer. The demand for five-figure NYC rental apartments has been higher than that for smaller, less expensive Manhattan apartments.  So, what exactly does this mean for Manhattan real estate?

Regular readers of the Luxury Rentals Manhattan blog know that it's a familiar refrain, and just about anyone who follows Manhattan real estate knows that it happens to be true, but let's run this up the flagpole one last time -- in today's Manhattan real estate marketplace, it is inarguably wiser to rent than to buy. (Here's visual proof, if you need it) Of course, if you're already browsing the Manhattan rental listings at Luxury Rentals Manhattan, you're already hip to this fact. But if celebrity endorsements are more your speed, you're in luck. Again, it's nothing new -- we were on this when Kings of Leon singer Caleb Followill joined NYC apartment rental community in May of last year -- but Curbed reports that some of Manhattan's best known residents are opting to rent rather than buy these days. (That handsome and extravagantly well-compensated fellow at left happens to be one of them)